Wills & Estate Planning
For a wills and estate planning business aiming to assist more clients and excel in the competitive legal market, generating leads is indispensable. A scarcity of leads could hinder the ability to offer guidance and services to new clients, limiting the business's growth and impact. Our expertise has demonstrated that the leads we've generated for our clients are particularly targeted individuals who have shown a genuine interest in securing their legacy and ensuring their affairs are in order, covering services from will writing to estate planning and probate advice.
Results
3256
Landing Page Visitors
$1.54
Cost Per LPV
$15.97
Cost Per Lead
313
Number of Leads
Introduction
In the United States legal sector, attorneys specializing in wills and estate planning work to set themselves apart by offering trusted guidance, tailored strategies, and peace of mind for individuals and their families. In a field where many firms offer similar services, real differentiation comes from delivering clear, personalized estate plans, communicating with care, and ensuring all legal requirements are fully met. Generating new business relies heavily on establishing credibility—demonstrating expertise in wills and probate, sharing client success stories, and building trust as a long-term advisor.
The Wills and Estate Planning Industry
Estate planning attorneys in the US play a vital role in helping clients protect their wealth and ensure their wishes are followed. From drafting wills and establishing trusts to navigating probate and minimizing tax liabilities, these legal professionals provide comprehensive support. They also help appoint guardians for minor children, name trusted executors, and structure assets to ensure a smooth transfer to heirs. By focusing on clarity, compliance, and care, attorneys in this space help clients make confident, lasting decisions about their legacy.
Our Approach
We focus on three pillars of client acquisition: Traffic, Landing Page, and Lead Conversion. Many firms rely on just one or two marketing channels, which leads to inconsistent results. We use a multi-channel strategy—running traffic across over ten different platforms to stay in front of your ideal prospects wherever they go online. That traffic is funneled to a custom-built landing page crafted specifically for your law firm. This page clearly communicates why clients should choose you over competitors and leads them smoothly into the next step. From there, we pre-qualify every inquiry to make sure you're only speaking with high-quality leads. The moment a qualified lead comes through, it's delivered directly to your CRM or inbox, ready for immediate follow-up.
Next Steps
If you’d like to see how this works for your firm, book a free discovery call with our team. We’ll walk you through the exact steps we use to generate leads, including estimated costs, real-world examples, and how your competitors are currently performing.
